Lagardère Travel Retail is including the street food brand Bill the Butcher to the fast-casual segment of its Foodservice portfolio.
Laurent Caucé is an HEC Paris graduate and founder of ODG, as well as the grandson of a restaurateur. He joined forces with his childhood friend and Columbia University graduate, Franck Maisonnave, to achieve a dream held since they lived together in New York City's Meatpacking District. Vincent Girardin, a cattle farmer from the Bourgogne region of France, came on board during the project's development phase.
Together they created Bill the Butcher, a restaurant specialized in meatballs, with a design and vibe
inspired by the world of Scorsese and Tarantino.
Whether eaten at the restaurant or as carry out in a Bill Box, Bill the Butcher meatballs are always served
in under 3 minutes and 100% home-made. The company exclusively sources 100% of its meat from the
finest farms in France whose food supply chain is strictly controlled from start to finish.
Bill the Butcher offers meatballs for meat lovers of course, but also for vegetarians and vegans, with
specific recipes that use fish, quinoa, lentil, sweet potato, etc.
In addition to this basic menu, new meatball options are offered each week.
Each immigrant in New York City made his own version of meatballs based on his ethnic backgrounds. In
homage to them, Bill the Butcher offers a wide variety of recipes. The broad array of options to suit every
culture and local taste will make exporting the brand a no-brainer.
It is also an innovative concept that is perfectly adapted to the needs of travellers looking for something
new that is high-quality, but still affordable and easy to eat.
"This partnership fits perfectly into our development strategy for our brand portfolio, because we want to emphasize emerging brands that will enable us to offer our customers a diverse set of options. Beyond its originality, the concept is also ideal for travellers: the meals can be eaten on the go and are served fast. We also liked the fact that we can know exactly where the ingredients come from and that they are guaranteed to be of intrinsically high quality. That is a major element of our partner-selection criteria,” says Mélanie Guilldou, Executive VP, Foodservice, Lagardère Travel Retail.
Bill the Butcher has already opened two locations in Paris. Laurent Caucé says, “We have high hopes for this partnership with Lagardère Travel Retail, both to position our brand as a major player in street food and to help us expand internationally”.