On Friday June 15th, Marseille Provence airport inaugurated new stores marking the end of an ambitious refurbishment of 2,000 sqm in Terminal 1. This project was carried out jointly with Lagardère Travel Retail France, the airport's key partner since 2006 and leading travel retail operator.
Since 2017, Marseille Provence airport undertook a vast renovation program of the commercial areas in Terminal 1 with one objective in mind: to offer travelers a new shopping experience before boarding!
With its partner Lagardère Travel Retail, Marseille Provence opened a 700 sqm Aelia Duty Free shop, right after security checkpoints in hall A, to offer a new Gastronomy and Art de Vivre experience to international and Shengen passengers.
With a remarkable scenography around “The Art of the Gift”, travelers can discover a vast
product offer, showcasing:
- the best local offer – AIX & TERRA, CHATEAU GASSIER, ROY RENE, BIERE LA CAGOLE,
PANIER DES SENS, FRAGONARD, L'OCCITANE, JOTT,…
- and international offer – CHANEL, DIOR, VICTORIA'S SECRET, RITUALS, CAUDALIE, NUXE,
Aelia Duty Free Next Generation offers a new shopping experience – with a selection of iconic
and prestigious brands at all price levels, attentive recommendations from invested staff and
innovative services such as CLICK & COLLECT, a first in Marseille!
Philippe Bernand, President of the Board of Marseille Provence airport commented: « The
inauguration of this commercial space prefigures the great changes that will be implemented
in the context of « Coeur d'Aéroport 2022 ». Thanks to these new spaces, inspired by anglosaxon
‘walkthroughs', the airport positions itself as a place to live and yearn, and where we
can put forth the most beautiful brands, trends and innovations of the moment ».
This inauguration also includes the new RELAY in Boarding Area 1, which puts forth the DNA
of the new concept, a complicit brand that provides each traveler with his needs and wants.
‘Combi-stores' with wise double fascia were also launched in Terminal 1:
- Landside in Hall B, a RELAY-FNAC with an offer geared towards innovation and comfort; and an AIR DE PROVENCE - LA CURE GOURMANDE store with recognized and deeply
rooted craft brands from Provence
- In Hall A, landside travelers and airport staff can enjoy a RELAY-CASINO, on 295 sqm,
which combines pleasure with convenience (magazines, books, snacks, souvenirs…).
- Airside, domestic passengers in Hall B can enjoy the shopping and relaxing experience
in the 100sqm RELAY- L'OCCITANE EN PROVENCE.
For Vincent Romet, President of Lagardère Travel Retail France « This longstanding project
with Marseille Provence airport confirms our common vision to reinvent the travel experience.
These innovative concepts developed specifically for Marseille Provence airport perfectly illustrate our shared ambition to satisfy and delight travelers, every day. »