Manifesto
A tailored program to promote a more responsible offer worldwide
We Care We Do is Lagardère Travel Retail’s program to select and promote a more responsible offering in our point of sales. Our ambition is to increase the share of responsible products, while continually raising the sustainability standards of the rest of our offer. The program is based on a rigorous and transparent selection methodology created with experts, fostering lasting, innovative collaborations to collectively advance toward a more conscious and sustainable travel retail industry.
For the Planet
We engage in protecting the environment & biodiversity. To do so, we evaluate the environmental impact of products, raw materials and formulation, as well as their processing, and packaging
For people
We support ethical relationships with producers, fair trade & human welfare for a collective & social impact by working closely with responsible manufacturers which ensure transparency, fairness of relations and sharing of value in the supply chain.
For animals
We take care of animal welfare, recognizing animals as sentient beings, we have a moral obligation to eliminate cruel practices and ensure their well-being, starting with cruelty-free and vegan certifications.
For you
We promote safety and nutrition, working hand in hand with committed suppliers and recognized organizations to offer a wider selection of organic & natural products. We promote ingredients beneficial for the health of users as well as harmlessness of all.
For a product to be part of the responsible offer selection, there are two steps
- EcoVadis assesses companies on sustainability across four areas: Environment, Labor & Human Rights, Ethics, and Sustainable Procurement. Companies meeting a certain score receive a badge or medal showing their level of commitment. Platinum is the highest rating, awarded to the top 1% of companies.
- B Corp is a global certification for companies that meet high standards of social and environmental performance, accountability,and transparency. It evaluates the entire business, not just a product, across areas like governance, workers, community, and environment. Certified companies commit to balancing profit with purpose and creating a positive impact. The certification is verified by the non profit B Lab and requires regular reassessment. It signals to customers that the brand is genuinely committed to sustainability and ethical practices.
- To join the responsible offer selection, companies without B Corp certification or EcoVadis Badge/medal must fill in positively our own ESG questionnaire. This questionnaire assess our partners on the four areas of responsibilities of the program: Environment, Ethical relationships with producers, Animal welfare and Safety/Nutrition. The questionnaire address the key environmental and social stakes of each product categories.
Click on "+" to know more about our selection criteria per product category
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Beauty
WE CARE...
FOR THE PLANET
- Independent label attesting to sustainable agricultural practices (i.e. Ecocert, Cosmos Organic)
- Strong guarantees (traceability, specifications, audits, support plans) of sustainable agricultural practices
- Clarins products have been validated under the strong guarantees” criterion. Learn more about their commitments: https://www.clarins.co.uk/responsible-sourcing.html
- Refill or refillable product
- Solid cosmetic
FOR PEOPLE
- Independent label attesting to fair trade practices (i.e. Fair Trade, Hand in Hand)
FOR ANIMALS
- Independent label attesting to animal welfare-friendly practices (i.e. Cruelty Free International, PETA’s Cruelty-Free)
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Food & Beverages
WE CARE...
FOR THE PLANET
- Independent label attesting to sustainable farming, fishing, and rearing practices (i.e. EU Organic, Rainforest Alliance)
- Strong guarantees (traceability, specifications, audits, support plans) of sustainable agricultural practices
- Ricola products have been validated under the strong guarantees” criterion. Learn more about their commitments: https://www.ricola.com/en/about/sustainability/
- Substitute for animal products (i.e. oat milk)
- Result of an initiative to reduce food waste
- Sold in bulk
- Only for waters –alternative to single-use plastic bottles: fountain, returnable, non-plastic option, 100% rPET
FOR PEOPLE
- Independent label attesting to fair trade practices (i.e. Fair Trade, Fair for Life)
FOR ANIMALS
- Independent label attesting to animal welfare-friendly practices (i.e. Label Rouge, Certified Humane)
FOR YOU
- Meets the needs of specific diets: gluten and lactose-free
- Alcohol-free alternative to a normally alcoholic product
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Fashion
WE CARE...
FOR THE PLANET
- Min. 50% of the product material is certified by a label or trademark attesting to more sustainable practices (i.e. GOTS, Tencel®)
- Min. 50% of the product material from biosourced plastic or rubber
- Recycled plastic or metal for accessories
- Second-hand or Upcycled product
FOR PEOPLE
- Min. 50% of the product material is certified by a label attesting to recognized Fair Trade practices (i.e. Fairtrade Textile, Responsible Jewelry Council)
FOR ANIMALS
- Min. 50% of the product material is certified by a label attesting to animal welfare-friendly practices (i.e. Responsible Wool Standard, Sustainable Fiber Alliance)
FOR YOU
- Certification OEKO-TEX Made in Green attesting to product non-toxicity
In-store communication
Responsible product selections will be prominently highlighted in-store, with their sustainability benefits clearly identified through easily recognizable communication.
Specific product top of labels, point of sales displays, dedicated space will guide shoppers in their choices.
N.B.: subject to Brand approval, some products identified as responsible in our assortment may not be highlighted in-store because of brand opposition.
