April 05th, 2019

DFNI Best New Shop Opening Award for BuY PARIS DUTY FREE new age beauty concept

Paris - Lagardère Travel Retail received the DFNI EMEA Best New Shop Opening Award for BuY PARIS DUTY FREE "New Age Beauty". 

Operated by SDA (a joint venture between Lagardère Travel Retail and Paris Aéroport) at Paris-Charles de Gaulle Terminal 2E Hall K, this shop was judged by a panel of industry leaders as the Best Shop Opening in 2018, throughout Europe and the Middle East.

The 4 other finalists were Dubai Duty Free, Iraq Duty Free, Qatar Duty Free and Starboard Cruise Services.
The Award ceremony took place on April 5th at the Royal Lancaster Hotel in London, during the DFNI's Annual Charity Ball.

Guy Bodescot, CEO of SDA commented: 
"This award means a lot to our teams as it rewards all the hard work conducted by our teams at BuY PARIS DUTY FREE over several years to reinvent the airport retail experience. 
With new age, we are targeting a 360° approach to customer service integrating new services such as Shop & Collect, a barber service, access to an extended offer, mobile payment throughout the terminal, a dedicated VIP lounge for our best customers (called « L’Ultime ») and much more.
The results of the new age beauty shop at CDG 2E Hall K are very encouraging, with a significant increase in the stop ratio and sales.
This DFNI Award rewards our whole team and encourages us to accelerate the roll-out of the new age concept throughout Paris Airports, starting mid-April with Orly 3".